The cannabis sector is one of the fastest-growing industries in Canada, creating a wide range of career options for skilled professionals. From cultivation to retail, from science to marketing, there is something for everyone who wants to work in this exciting and dynamic field. In this article, we will highlight some of the key players, trends, and roles in the cannabis job market as of February 2024.
Production: The Backbone of the Cannabis Industry
The production of cannabis involves various activities such as growing, harvesting, trimming, processing, packaging, and testing. These tasks require different levels of expertise, experience, and education. Some of the common positions in this area are cultivation technician, trimming and packaging associate, product development scientist, extraction technician, and quality assurance manager.
Some of the leading cannabis companies that are hiring for production roles are Noya Cannabis Inc., TEC Cannabis Services, Sugar Cane Cannabis, Auxly Cannabis Group, Black Rock Cannabis Company, and MediPharms Labs Inc. These companies offer competitive salaries, benefits, and opportunities for career advancement.
Marketing and Branding: The Creative Side of the Cannabis Industry
The marketing and branding of cannabis products and services involve various aspects such as market research, product development, advertising, promotion, and customer relations. These tasks require creativity, communication, and analytical skills. Some of the common positions in this area are trade marketing and innovation manager, business development representative, digital merchandising manager, and sales account manager.
Some of the prominent cannabis companies that are hiring for marketing and branding roles are Greentone, Aylo, The OCS, and Greentank. These companies offer flexible work environments, professional development, and exposure to a diverse and growing customer base.
Retail: The Frontline of the Cannabis Industry
The retail of cannabis products and services involves various activities such as customer service, inventory management, compliance, and security. These tasks require interpersonal, organizational, and problem-solving skills. Some of the common positions in this area are store manager, keyholder, budtender, patient care consultant, and delivery driver.
Some of the popular cannabis companies that are hiring for retail roles are Cannabis NB, Circle K, T Cannabis, The Joint Cannabis, Inspired Cannabis, and Dutch Love. These companies offer attractive incentives, training, and support to their employees.
New and Emerging Roles in the Cannabis Industry
As the cannabis industry evolves and expands, new and emerging roles are being created to meet the changing needs and demands of the market. These roles require specialized knowledge, skills, and qualifications. Some of the examples of these roles are sustainability specialist, genetics research scientist, compliance officer, infused product developer, cannabis tourism guide, and cannabis educator.
These roles are offered by various cannabis companies, organizations, and institutions, such as OpenAI, Vangst, Halara, C3 Industries, Canopy Growth Corp, and Benzinga. These roles offer innovative challenges, rewarding experiences, and potential for growth.