Snoop Dogg, the undisputed cultural icon of cannabis and rap legend, is leveling up his marijuana brand, Smoke Weed Every Day (S.W.E.D.), with a new direct-to-consumer online store. The platform features hemp-derived cannabinoid products, premium smoking accessories, and exclusive branded merchandise. The move is yet another step in Snoop’s ambitious expansion into the cannabis market.
The new site, SWED.com, doesn’t just sell products—it acts as a hub for the entire S.W.E.D. ecosystem. Beyond the online offerings, it serves as a directory for the brand’s retail locations, including its Los Angeles dispensary and Amsterdam coffeeshop announced earlier this year.
What’s On the (Digital) Shelf?
At first glance, the online store looks sleek, functional, and unmistakably Snoop. Visitors aged 21 and older can browse an array of S.W.E.D. products, including hemp-derived cannabis flower and lifestyle gear.
Among the highlights:
- Branded THCA Products: For those curious about federally legal hemp-derived cannabinoids, S.W.E.D. offers jars of THCA cannabis flower, like the Animal Cookies strain.
- Smoking Accessories: A premium lineup of wraps, cigars, and other essentials curated for the connoisseur.
- Merchandise: Limited-edition lifestyle gear featuring Snoop Dogg and Death Row Records branding.
The collection doesn’t just bank on Snoop’s celebrity status. The products carry an air of authenticity—these are goods that Snoop himself has endorsed as being part of his everyday rotation.
“The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” Snoop announced in a press statement. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”
A Seamless Buying Experience
SWED.com is streamlined, but there’s one catch—you’ll need to verify you’re 21 or older before getting access. Once you’re in, the user-friendly site guides you through its offerings.
For now, 3.5-gram jars of Animal Cookies flower are front and center. Other hemp products are already listed as “coming soon,” suggesting there’s plenty more on the way. It’s a smart move, aligning the platform with growing interest in legal, hemp-derived cannabinoids like THCA—a federally compliant form of THC that converts to its psychoactive cousin when heated.
And while cannabis laws differ across states, the S.W.E.D. store’s focus on hemp-derived goods offers a legal workaround for Snoop’s fanbase. Products that fall under the Farm Bill’s regulations can be shipped to states where cannabis remains restricted.
Physical Locations Add to the Buzz
The online expansion isn’t happening in a vacuum. Snoop Dogg has been laying the groundwork for a global cannabis presence, including flagship retail spaces.
This summer, S.W.E.D. announced two key locations:
- A Los Angeles Dispensary: Serving as a hub for premium cannabis products in Snoop’s hometown.
- An Amsterdam Coffeeshop: A nod to Amsterdam’s long-standing reputation as a cannabis haven.
For Snoop, it’s not just about selling products—it’s about creating an experience. The coffeeshop in particular promises to fuse Snoop Dogg’s signature style with Amsterdam’s cannabis culture, attracting locals and tourists alike.
Why This Matters for Snoop—and Cannabis
Snoop Dogg has been a vocal advocate for cannabis legalization and normalization for decades. He’s parlayed that reputation into serious business ventures, from his media company Merry Jane to his line of cannabis products.
This new platform feels like a culmination of years of work. By merging online convenience with physical stores, Snoop is meeting cannabis enthusiasts where they are—whether that’s shopping from home or visiting a dispensary.
The focus on hemp-derived cannabinoids like THCA also signals a shift in strategy. With federal laws still murky, hemp provides a legal path for brands like S.W.E.D. to reach a broader audience.
And let’s not ignore the timing. Launching just before the holidays is a savvy move. Whether it’s a premium cigar for a friend or lifestyle gear for a Snoop fan, the products are positioned to appeal to a wide demographic.
The Future of S.W.E.D.
If history is any indication, Snoop Dogg’s latest venture won’t be his last. The cannabis market continues to grow, with the U.S. hemp-derived product segment alone projected to reach billions in sales in the coming years.
Snoop’s celebrity-backed brand, combined with quality offerings and smart marketing, puts S.W.E.D. in a strong position to capture market share. As more products roll out and physical locations open, expect to hear even more from Snoop’s cannabis empire.
For now, fans can head to SWED.com, where Snoop is offering a little something for everyone—just in time for the holidays.
