Retail giant Target just stepped into the hot world of THC-infused cannabis drinks, selling them in select Minnesota stores. This bold move hits as Congress weighs big changes to hemp laws that could wipe out such products nationwide. Shoppers over 21 can now grab these buzzed beverages, but the future hangs in the balance with federal debates raging. What does this mean for everyday buyers and the booming industry?
Target’s Big Leap into THC Beverages
Target kicked off sales of THC-infused cannabis drinks on October 10, 2025, in 10 stores around the Twin Cities area of Minnesota.1 The company wants to test how customers react to these hemp-derived items. This test run lets them see if the drinks fit into their everyday shopping mix.
The rollout targets adults aged 21 and older. Stores check IDs to keep things legal. Target sees this as a way to meet growing demand for relaxing options beyond booze or soda. This marks a huge shift for a major retailer, blending everyday retail with cannabis trends.
One short note stands out. Early feedback from shoppers shows excitement mixed with surprise.
The Drinks Hitting Target Shelves
These THC drinks come from hemp plants, staying under the 0.3% delta-9 THC limit set by federal rules. Each serving caps at 5 milligrams of THC to match Minnesota’s guidelines. Brands focus on fun flavors like fruity seltzers or herbal tonics.
Here’s a quick look at some top brands now available:
- Cann: Sparkling waters in citrus and berry tastes.
- Wynk: Low-calorie options with tropical vibes.
- Stigma: Smooth sodas for a mellow feel.
- Wyld: Gourmet mixes with real fruit juices.
- Birdie: Light beers without the alcohol kick.
These picks offer variety for different moods. Some aim for quick relaxation after work, while others suit social gatherings. Prices hover around $5 to $8 per can, making them affordable grabs next to snacks.
Target picked these after talks with suppliers. The goal is to stock items that feel natural in their aisles. Shoppers report easy access near the beverage section.
Congress Eyes Tough Hemp Law Changes
Lawmakers in Congress are pushing to tighten hemp rules as part of the 2026 Farm Bill and budget bills.2
This debate stems from worries over unregulated sales to kids and health risks. Some say the current setup lets companies skirt marijuana laws. Hemp groups fight back, noting the industry pumps $28 billion into the economy yearly, based on a 2024 U.S. Department of Agriculture report.
States like Minnesota thrive under the old rules, with sales booming since cannabis reforms. But federal overrides could force stores to pull shelves overnight. Experts watch the House and Senate appropriations committees closely for votes soon.
One key bill redefines hemp to exclude anything that gets you high. This would end the gray area for drinks and edibles.
Industry Buzz and What Lies Ahead
Hemp companies cheer Target’s entry as a game-changer. Leaders call it a “monumental day” for the category, per statements from brand execs on October 10, 2025.3 They hope it boosts visibility and normalizes these products. Yet, the federal cloud looms large, with calls to President Trump to block reversals.
The move affects daily lives by offering chill alternatives to alcohol. Think less hangover, more calm vibes during family trips or game nights. For farmers in rural areas, hemp crops mean steady jobs and income.
Opponents highlight safety first. They push for clearer labels and testing to protect users. This back-and-forth shapes how we shop and relax in the coming years.
As talks heat up, businesses brace for impact. Some predict a surge in sales before any bans. Others prep legal fights to save their slice of the market.
In the end, Target’s THC drinks spotlight a tug-of-war between innovation and rules. This story shows how fast cannabis culture evolves, bringing hope for freer choices while sparking fears of crackdowns. It touches us all, from curious shoppers to worried parents, urging a balance that keeps benefits flowing without the risks.
