Women Leaders in Cannabis: Shattering the Grass Ceiling

women in cannabis industry

In celebration of Women’s History Month, influential women from across the cannabis industry gathered for a livestream event titled “Women Leaders in Cannabis: Shattering the Grass Ceiling.” These trailblazers shared insights on raising capital, social equity, and their experiences in the industry. Let’s delve into their perspectives.

Start Where You Are

Chanda Macias, CEO of National Holistic Healing Center and chair of Women Grow, emphasizes starting where you are. Whether you’re in retail, accounting, or any other field, consider making a pivot into cannabis. Your existing skill set is valuable in this niche market. Incremental steps matter—educate yourself, position yourself better, and take action. The cannabis community supports each other, and there’s much to learn and share.

women in cannabis industry

Capital Challenges for Women Founders

Tara Joseph, co-founder and CFO at Big Plan Holdings, sheds light on the challenges women face when raising capital. As a minority or woman, securing investment can be tough. Often, women undervalue themselves and hesitate to ask for substantial funding. Men confidently seek millions, while women tend to ask for smaller amounts, accompanied by detailed explanations. Overcoming these barriers requires confidence and a shift in mindset.

The Evolving Landscape

The cannabis industry has come a long way. Gone are the days of clandestine transactions in back alleys. Now, consumers—especially women—can walk into retail stores and purchase top-shelf, designer weed. The industry’s transformation includes well-designed packaging, clear labeling, lab-tested ingredients, and standardized dosing. Women appreciate these changes, and as legalization continues, the future of cannabis remains female.

By Benjamin Parker

Benjamin Parker is a seasoned senior content writer specializing in the CBD niche at CBD Strains Only. With a wealth of experience and expertise in the field, Benjamin is dedicated to providing readers with comprehensive and insightful content on all things CBD-related. His in-depth knowledge and passion for the benefits of CBD shine through in his articles, offering readers a deeper understanding of the industry and its potential for promoting health and wellness.

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