A new survey conducted by cannabis delivery platform Eaze reveals that more Americans are planning to use cannabis during the 2023 holiday season than ever before. The survey, which polled over 1,500 cannabis consumers across 21 states, found that 68% of respondents intend to consume cannabis during the holidays, up from 63% in 2022. The survey also explored the reasons, preferences, and trends behind cannabis use during this festive time of the year.
Cannabis as a Holiday Gift
One of the most surprising findings of the survey was that 42% of respondents said they would give cannabis as a holiday gift to someone they know. This is a significant increase from 28% in 2022, indicating that cannabis is becoming more accepted and mainstream as a gift option. Among those who would give cannabis as a gift, 62% said they would choose edibles, 49% said they would choose flower, and 37% said they would choose vapes. The survey also found that 35% of respondents would prefer to receive cannabis as a gift over alcohol, chocolate, or candles.
Cannabis as a Holiday Stress Reliever
Another reason why more Americans are looking to use cannabis during the holidays is to cope with stress and anxiety. The survey found that 57% of respondents said they use cannabis to relax during the holidays, while 41% said they use it to deal with family drama. Additionally, 39% said they use cannabis to enhance their mood, 36% said they use it to sleep better, and 29% said they use it to reduce pain. The survey also revealed that 54% of respondents said they would consume cannabis before, during, or after a holiday meal, while 46% said they would consume cannabis before, during, or after a holiday party.
Cannabis as a Holiday Tradition
The survey also showed that cannabis is becoming part of some people’s holiday traditions. For instance, 34% of respondents said they have a designated spot or time to consume cannabis with their family or friends during the holidays, while 32% said they have a secret code or signal to communicate their cannabis use with their loved ones. Moreover, 28% of respondents said they have a special cannabis product or strain that they reserve for the holidays, while 27% said they have a favorite holiday movie or show that they watch while consuming cannabis.
Cannabis as a Holiday Trend
The survey also highlighted some of the emerging trends and preferences among cannabis consumers during the holidays. For example, 44% of respondents said they are interested in trying cannabis-infused beverages, 43% said they are interested in trying cannabis-infused topicals, and 42% said they are interested in trying cannabis-infused wellness products. Furthermore, 40% of respondents said they are interested in trying new cannabis strains, 38% said they are interested in trying new cannabis formats, and 37% said they are interested in trying new cannabis brands.
The survey results suggest that cannabis is becoming more integrated into the holiday season, as more Americans are embracing its benefits, varieties, and culture. As the cannabis industry continues to grow and innovate, consumers can expect to see more products, services, and experiences that cater to their holiday needs and desires.
